Center for Circular Economy triples enterprise leads with dedicated platform
How we helped an innovation firm break free from their parent company's WordPress site and launch a dedicated Webflow platform that speaks directly to Fortune 500 sustainability leaders.
Qualified inbound inquiries tripled within 90 days of launch, with enterprise partners finding the Center directly.
Visitors now spend nearly half more time exploring services, case studies, and consortium initiatives.
From kickoff to launch in just six weeks, giving the team a platform they control without developer dependencies.
The Challenge
The Center for the Circular Economy was buried. As a division of Closed Loop Partners, they shared a WordPress site with the investment and operations teams. Their page competed with blog posts, funding applications, and corporate news. Fortune 500 clients like McDonald's, Starbucks, and Walmart had to navigate nested dropdown menus just to understand what the Center actually does. The messaging was diluted. The hierarchy was unclear. And the team had zero control over updates without going through developers.
Why Kindred
The Center needed more than a redesign. They needed a strategic partner who understood how to position complex B2B services for enterprise buyers. We brought our structured approach: first clarifying their three service pillars (Research, Design, Build), then architecting a site that puts impact metrics front and center. Our Webflow expertise meant they'd own their platform, making updates without tickets or developer queues.
Implementation
We designed a dedicated site that matches the caliber of their Fortune 500 clients. The homepage leads with animated impact counters (9.5M+ bags diverted, 220K+ cups reused) that immediately communicate scale. A bento-grid layout showcases their consortium initiatives and published research. Client testimonials from brand executives like PepsiCo and CVS Health build instant credibility. Every element was built in Webflow with a component system the team can update themselves.
Result
The Center now has a digital presence that matches their reputation. Enterprise partners find them directly instead of getting lost in the parent company's site. The team publishes new research and updates consortium pages without waiting on developers. Most importantly, the site clearly communicates what makes them different: they don't just consult, they roll up their sleeves and build solutions alongside the world's largest brands.
What's Next
We're continuing to partner with the Center as they expand their consortium initiatives and publish new research. The Webflow foundation we built scales with them, whether they're adding new service pages, launching interactive reports, or showcasing the next wave of circular economy innovations. When you build on the right platform with the right partner, growth becomes a matter of when, not if.
"Kindred understood exactly what we needed: a site that reflects the caliber of partners we work with. We went from being a buried page on our parent site to having a platform that Fortune 500 sustainability teams actually want to explore. The team can now update everything ourselves, which has been a game-changer."
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