PreSales Collective elevates 50K+ community from dated funnel to premium platform

How we rebranded the world's largest presales community from a dated tech-sales funnel into a premium platform that finally matches the authority of their 50,000+ member network.

The Challenge

PreSales Collective had outgrown their brand. With over 50,000 members globally, they were the undisputed leader in the presales professional space. But their website told a different story. The high-contrast orange and blue color scheme felt like a generic tech sales funnel from 2015. The layout was cluttered with competing calls-to-action. Nothing about the design communicated that this was a 50K+ member community with serious educational resources and career advancement opportunities. The brand was punching below its weight.

Why Kindred

PSC needed a complete rebrand, not a refresh. They needed a partner who could look at the business, understand the audience, and create a visual system that would finally match their market position. We brought our experience working with professional communities and our eye for premium design. The goal was clear: make the website look like what PSC actually is, the market leader in presales professional development.

Implementation

We executed a complete rebrand and web build from the ground up. The dated orange-blue palette was replaced with a modern "Glassmorphism" aesthetic featuring soft purple and lavender gradients that feel premium and tech-forward. We cleaned up the social proof section, replacing cluttered testimonials with clear, scannable stats that establish authority at a glance. The value proposition was simplified into three clear pillars: Community, Education, and Careers. Every design decision was made to elevate the perceived value of membership and reduce visual noise that was distracting visitors from converting.

Result

PreSales Collective now looks like the market leader they are. The elevated design immediately communicates prestige and professionalism. The site feels like an educational ecosystem rather than a sales page, which resonates with their professional audience who are allergic to hard sells. The streamlined user experience reduces cognitive load and guides visitors through a clear journey from awareness to membership. Most importantly, the brand now has a visual identity that can scale with them as they continue to grow their dominance in the presales space.

What's Next

With the rebrand complete, PSC is positioned to expand their offerings without outgrowing their visual identity again. The design system we created is flexible enough to accommodate new course offerings, event types, job board features, and membership tiers. As they continue to grow past 50K members and into six figures, the brand foundation will grow with them, always maintaining the premium positioning that now accurately reflects who they are.

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